Published: 22 July 2024
Sustainable Nonwovens Magazine
Wakefield, UK
The international roll-out includes sales and distribution capabilities in France, Germany, and the UK on a white label basis for retailers with the company confirming it is market-ready at scale for its customers across the EU.
Retailers in France, Germany, and the UK can now offer these eco-friendly products under their own house or private label brands, providing a sustainable alternative to traditional disposable diapers.
Published: 19 July 2024
Tissue Online North America
Atlanta, GA, USA & São Paulo, Brazil
In conjunction with its European expansion, Soft N Dry has appointed Alexander Valle Burkert as the new chief technology officer (CTO). Burkert, who brings extensive experience in product development and scaling operations in the baby diaper sector, will play a crucial role in advancing innovation and ensuring continued high performance of the company’s products.
Published: 16 July 2024
Nonwovens-Industry Magazine
Montvale, NJ, USA
"We applaud elected officials and regulators in the EU for taking the bold step in bringing about the new era of tree free disposable diapers. It is understood that 10 million trees a year are used needlessly in the manufacturing of baby diapers, and we can now look to innovation as the method to get higher performing products to consumers at lower costs."
Soft N Dry has Coverage from 1,000+ Media Outlets in 6 Global Markets in 2024 !
Soft N Dry Tree Free Diapers Adds Jim Daly to Growing Global Advisory Board
September 3, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), the pioneer tree-free disposable baby diapers, today announces the addition of private label retail specialist Jim Daly as a Strategic Advisor and a new member of the company's increasingly global Board of Advisors, effective immediately. more
August 27, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), a leading innovator in tree-free disposable baby diapers, is pleased to announce the addition of Robert Sjöström as Strategic Advisor and a new member of the company’s Board of Advisors, effective immediately. more
August 6, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") announced today that their innovative Tree Free diapers are now available in California through their white label customer, ecoSoft Diapers & Materials LLC. The new ecoSoft brand is designed for sale by retailers looking to offer their consumers a superior, tree free eco-friendly alternative in baby diaper products. Read More
July 16, 2024 /PRNewswire/ -- Soft N Dry Diapers Corp. announces the launch of their Tree Free disposable baby diapers in Europe, with sales and distribution in France, Germany, and the UK on a white label basis for retailers. Soft N Dry is market-ready at scale for customers and complies with the EU Deforestation-Free Regulation (EUDR) era, which ensures disposable baby diapers sold in the EU do not cause deforestation. Read More
June 27, 2024 /PRNewswire/ Soft N Dry and its subsidiary Soft N Dry de México, is proud to announce reaching a combined audience of 440 million, from the press releases on May 29th and June 18th, 2024, following recent expansions into Brazil and Argentina, were featured by 1,083 established media outlets in the last 30-days. Read More
June 18, 2024 /PRNewswire/ Soft N Dry and its subsidiary Soft N Dry de México, announced today that it has commenced sales and marketing for distribution of its Tree Free disposable baby diapers in Argentina, marking a significant milestone as it expands into a key Latin American market renowned for its growing consumer demand for sustainable products. Read More
LEADING THE WAY
Innovation at the Core
At Soft N Dry Diapers Corp., we are redefining the global disposable baby diaper market with our revolutionary ecoFlex Core technology. Our commitment to innovation and sustainability drives us to create high-performance, eco-friendly baby diapers that benefit both the planet and our shareholders.
Our Mission
Our mission is simple yet profound: to create products that not only deliver exceptional performance and comfort for babies but also contribute to a healthier planet. We achieve this through our proprietary ecoFlex Core technology, which replaces traditional tree fiber with advanced synthetic materials, significantly reducing the environmental impact of disposable diapers.
Why Soft N Dry?
Join the Movement
Our Journey
Soft N Dry was founded with a vision to transform the baby care industry. Recognizing the need for more sustainable and high-performance baby diapers, we set out to develop a product that would revolutionize the market. Our journey began with extensive research and development, leading to the creation of our proprietary ecoFlex Core technology. Today, we are proud to offer a solution that not only meets the needs of modern parents but also contributes to the preservation of our planet.
Our Vision & Values
Our vision is to become the global leader in sustainable baby care solutions. We are committed to:
Our Commitment
We are committed to transparency and integrity in everything we do. Whether you are a customer, partner, or investor, we value your trust and strive to exceed your expectations. Together, we can make a lasting difference in the world of baby care.
Meet Our Team
Our team is composed of industry experts and innovators dedicated to making a difference. From our experienced leadership to our passionate employees, every member of Soft N Dry is committed to our mission. Our CEO, Matthew Keddy, brings over 20 years of experience in leading global companies, while our CFO, Terrance Owen, has a proven track record in public company management. Together, they guide our strategic direction and drive our growth.
Global Presence
Soft N Dry operates in North, Central, and South America, with recent expansions into Brazil, Argentina, and Costa Rica. These markets are key to our growth strategy, as they represent significant opportunities for introducing sustainable products to consumers who are increasingly aware of their environmental impact.
Our Impact
Since our inception, we have made significant strides in reducing the environmental impact of disposable diapers. By replacing tree fiber with advanced synthetic materials, we have prevented the deforestation of thousands of trees and reduced landfill waste. Our products are not only better for the planet but also provide superior comfort and protection for babies.
1. A Proprietary Tree Free Core
Our ecoFlex Core technology offers a super thin, ultra-absorbent design that results in the softest, driest, and most sustainable baby diapers available across North and Latin America. Perfect for retail private label house brands or OEM manufacturing partners.
2. Compatible with All Installed Capacity
Our proprietary and sustainable ecoFlex Core technology is engineered to run seamlessly with an excellent runability profile on all major installed baby diaper manufacturing equipment. This enables our OEM manufacturing partners to leverage their existing capital investments and generate new lines of business for both their current and prospective customers.
3. A New Category of Baby Diapers
While competitors may focus on redesigning their packaging to highlight 'eco credentials' with PLA exterior attributes, at SDC, we have truly innovated to transform the market for our customers. Our proprietary products offer unmatched performance and financial benefits, positioning our customers to be part of a new category of disposable baby diapers. This innovation enables them to significantly increase their market share.
At Soft N Dry, we offer in-house product and packaging design services to provide our customers with a comprehensive, end-to-end solution delivered on time and within budget.
From initial sample production runs to test a new market, to national roll-outs at scale, we have an established partner network across North and Latin America to deliver both product and financial success.
Built from the ground up to save the environment and provide cost savings to end consumers, Soft N Dry's solution set offers a winning formula for both eco-friendliness and profit margins.
Introducing new product lines involves both risks and opportunities. At Soft N Dry, we have strategically developed our business lines to ensure our partners achieve superior top-line revenue performance.
Contact Soft N Dry
Have a question? We are here to help. Send us a message and we’ll be in touch.
Thank you for contacting us.
We will get back to you as soon as possible.
United States
NEVADA OFFICES
200 SOUTH VIRGINIA STREET
RENO, NV, USA 89501
Tel: + 1 (800) 310-4614
Europe
33 RUE LAYETTE
PARIS, FRANCE 75009
MEDIUS HOUSE
2 SHERATON STREET
LONDON W1F 8BH
UNITED KINGDOM
TEL: + 44 20 7660 1534
Canada
VANCOUVER HEAD OFFICES
4–32465 S. FRASER WAY, SUITE 262
ABBOTSFORD, BC
CANADA V2T 0C7
Tel: + 1 (800) 917-0924
TORONTO OFFICES
40 KING STREET, 41ST FLOOR
TORONTO, ONTARIO
CANADA M5H 3Y2
Tel:
+ 1 (800) 265-0643
Latin America
INSURGENTES 108,
PUERTO VALLARTA,
MÉXICO 48380
Tel: +52 55 4169 6227
AVENIDA PAULISTA 1374
SÃO PAULO, BRAZIL
01310-100
Tel: +55 11 3280 0955
Tel: + 56 2 2753 3574