Welcome to Soft N Dry: TreeFree Diaper™ with ecoLiite Core™ for Retail Private Label & OEM Manufacturers

Soft N Dry’s TreeFree Diaper Retail Consumer Connection Programme

October 8, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), the leading innovator in tree-free disposable baby diapers, today announces the launch of its ‘Retail Consumer Connection Programme’ (RCCP) across Europe. This new programme supports retailers to stock new TreeFree Diaper™ and respond to rising consumer demand, heightened awareness around sustainability reporting requirements, and the start of new EU Deforestation-Free Regulation (EUDR) era. more

Soft N Dry Tree Free Diapers Adds Jim Daly to Growing Global Advisory Board

September 3, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), the pioneer tree-free disposable baby diapers, today announces the addition of private label retail specialist Jim Daly as a Strategic Advisor and a new member of the company's increasingly global Board of Advisors, effective immediately. more

LEADING THE WAY

Innovation at the Core

At Soft N Dry Diapers Corp., we are redefining the global disposable baby diaper market with our revolutionary ecoLiite Core^TM technology. Our commitment to innovation and sustainability drives us to create high-performance, eco-friendly baby diapers that benefit both the planet and our shareholders.

Our Mission

Our mission is simple yet profound: to create products that not only deliver exceptional performance and comfort for babies but also contribute to a healthier planet. We achieve this through our proprietary ecoLiite Core^TM technology, which replaces traditional tree fiber with advanced synthetic materials, significantly reducing the environmental impact of disposable diapers.

Why Soft N Dry?

1. Innovation at Its Core: Our proprietary ecoLiite Core^TM  technology is the most significant advancement in diaper technology in over 70 years, offering superior absorbency and moisture-wicking properties.
2. Environmental Stewardship: By eliminating the need for tree fiber, we help preserve forests and reduce landfill waste, addressing critical environmental concerns.
3. Cost-Effective Solutions: Our diapers are not only eco-friendly but also cost-effective, providing exceptional value to consumers without compromising on quality or performance.

Our Journey

Soft N Dry was founded with a vision to transform the baby care industry. Recognizing the need for more sustainable and high-performance baby diapers, we set out to develop a product that would revolutionize the market. Our journey began with extensive research and development, leading to the creation of our proprietary ecoLiite Core^TM  technology. Today, we are proud to offer a solution that not only meets the needs of modern parents but also contributes to the preservation of our planet.

Our Vision & Values

Our vision is to become the global leader in sustainable baby care solutions. We are committed to:



• Innovation: Continuously pushing the boundaries of what is possible in diaper technology.
• Sustainability: Reducing our environmental footprint through responsible sourcing and production practices.
• Quality: Ensuring that every product we create meets the highest standards of performance and safety.
• Affordability: Providing eco-friendly products at competitive prices, making sustainability accessible to all.

Our Commitment

We are committed to transparency and integrity in everything we do. Whether you are a customer, partner, or investor, we value your trust and strive to exceed your expectations. Together, we can make a lasting difference in the world of baby care.

Meet Our Team

Our team is composed of industry experts and innovators dedicated to making a difference. From our experienced leadership to our passionate employees, every member of Soft N Dry is committed to our mission. Our CEO, Matthew Keddy, brings over 20 years of experience in leading global companies, while our CFO, Terrance Owen, has a proven track record in public company management. Together, they guide our strategic direction and drive our growth.

Global Presence

Soft N Dry is actively expanding its presence across North America, Central America, Europe and the UK. These markets are key to our growth strategy, as they represent significant opportunities for introducing sustainable products to consumers who are increasingly aware of their environmental impact.

Our Impact

Since our inception, we have made significant strides in reducing the environmental impact of disposable diapers. By replacing tree fiber with advanced synthetic materials, we have prevented the deforestation of thousands of trees and reduced landfill waste. Our products are not only better for the planet but also provide superior comfort and protection for babies.

2. Compatible with All Installed Capacity

Our proprietary and sustainable ecoLiite Core^TM  technology is engineered to run seamlessly with an excellent runability profile on all major installed baby diaper manufacturing equipment. This enables our OEM manufacturing partners to leverage their existing capital investments and generate new lines of business for both their current and prospective customers.