PRESSEMITTEILUNG
Soft N Dry Announces Expansion of Proprietary Tree Free Baby Diapers into Brazil
Company moves into Brazil to accelerate adoption of its sustainable, cost-effective, high performance disposable baby diapers and advanced materials for manufacturers and retailers
TORONTO, CANADA, PUERTO VALLARTA, MÉXICO & SÃO PAULO, BRAZIL / May 29, 2024 /PRNewswire/ Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”) and its subsidiary Soft N Dry de México, announced today that it has commenced sales and marketing operations in Brazil, which is both Latin America’s largest economy and a leading consumer-driven market for sustainable consumer packaged goods (CPG).
Soft N Dry has three core pillars to its value proposition for new stakeholders, partners, and customers in Brazil; Proprietary B2B proprietary white label baby diaper products, a B2B Partner Portal to facilitate the OEM baby diaper manufacturers’ onboarding of Soft N Dry products, and a new ‘Last Mile’ Retail Network to move sustainable disposable baby diaper units at scale to cost and eco-conscious consumers.
Matthew Keddy, CEO of Soft N Dry, said, “In coordination with our OEM partners in México, our expansion of sales and marketing activities in Brazil aims to service a growing market where nearly half of consumers already self identify as sustainable shoppers in their everyday purchasing decisions. What consumers are looking for in most Latin American markets, and on the shelves of their local retailers, are high performance products with an excellent sustainability profile which come in at, or below, their existing household budget. We believe that today marks a significant pivot from the old stigma of eco products having to be more expensive, as we now aim to successfully deliver our innovative products to both baby diaper manufacturers and Last Mile white label retail customers in Brazil.”
According to the global data and analytics firm, Kantar Group:
o Half of Latin Americans actively seek out companies that offer ways to reduce their impact on the environment and diversity.
o 70% are concerned about the cost of products that are kinder to the planet.
o 91% of Latin Americans believe climate change impacts their everyday lives, notes the European Investment Bank (EIB).
Ricardo Santana, Presidente Soft N Dry de México, said, “Our ecoFlex Core for OEM disposable baby diaper manufacturers, and white label baby diapers for retailers, allows us to collectively bring one united message to consumers in Brazil, México, and throughout Latin America; that our Tree Free baby diapers are both softer and drier, and do not result in degradation of our critically important natural resources. Soft N Dry de México, being in Latin America, is home to over 25% of the world’s arable land and freshwater resources, and through our partners and customers we are pleased to now bring to market in Brazil our Tree Free baby diapers that outperform traditional diapers in all performance metrics, and at lower cost to consumers who cherish sustainability.”
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. (SDC) is a Canadian advanced materials company operating globally in the $60 billion disposable baby diaper market. With its proprietary ecoFlex Core technology, commercial retail and manufacturing customers in North and Latin America benefit from higher product performance and sustainability outcomes than currently available tree-pulp based materials widely used in the market. As a new industry standard, SDC aims to create value for shareholders, partners, customers, and end consumers all seeking to reduce single-use plastics with new products that outperform and disrupt the established alternative. For more information, please visit www.SoftNDryCorp.com, www.SoftNDry.mx or www.SoftNDry.com.br. For diaper manufacturers please visit www.ecoFlexCore.com or www.ecoFlexCore.mx for more product information.
Contact Information:
o Soft N Dry Brazil - Avenida Paulista 1374, 12 Floor, Bela Vista, São Paulo, Brazil 01310-100 - Tel. +55 11 3280 0955 – imprensa@softndry.com.br
o Soft N Dry de México - Insurgentes 108, Zona Romántica, Emiliano Zapata, 48380 Puerto Vallarta, Jalisco, México – Tel. +52 55 4169 6227 – prensa@softndry.mx
o Soft N Dry Diapers Corp. ( Canada ) - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. +1 647 237 7744 – press@softndrycorp.com
Source: PR Newswire
For media use: Soft N Dry private/white label Tree Free eco-friendly diapers with ecoFlex Core technology for retailers.
Forward-Looking Statements
Cautionary Note Regarding Forward-Looking Statements
This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.
SOURCE: Soft N Dry Diapers Corp.