NEWS RELEASE

Soft N Dry Announces New Additional Business Line: Proprietary ecoFlex Core to Be Sold Directly to Diaper Manufacturers 

TORONTO, ON, CANADA & SAYULITA, MÉXICO / February 28, 2024 – Soft N Dry Diapers Corp. (Soft N Dry) and its subsidiary Soft N Dry de México, announced today the commercial introduction of its proprietary ecoFlex Core for baby diaper manufacturers immediately starting in Canada, the United States and México. The addition of this new line of business will complement the company's Private Label baby diaper line of business, based on the ecoFlex Core technology, which is currently available for Retailers in these same markets.

Matthew Keddy, CEO of Soft N Dry, said “As Soft N Dry enters a second complementary line of business based on our ecoFlex Core technology across both Private Label and OEM for Manufacturers, our shareholders, customers and partners can be positive that the Company is embarking on creating a new product category ecosystem. By partnering with more manufacturers we will ramp up capacity for ecoFlex Core for their existing customer base and new customers of our own. We are creating a new disposable baby diaper category with a new ecosystem that will advantage consumers with better products and pricing that make dramatic improvements to the environment. In today’s marketplace, the existing standard for disposable baby diaper construction is no longer acceptable. Single use plastics, tapes, elastics, and adhesive materials, and prodigious amounts of cellulose are inferior and wasteful materials for diapers. The forests of trees that provided the cellulose result in disposable diapers that are bulky, perform poorly and promote rashes. We at Soft N Dry with our global partners have developed a superior new technology, ecoFlex Core, which provides better performance, greater comfort, and less waste going into landfill."

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian advance materials company operating globally in the $60 billion disposable baby diaper market. With its proprietary ecoFlex Core technology, commercial retail and manufacturing customers in North and Latin America benefit from higher product performance and sustainability outcomes than currently available tree-pulp based materials widely used on the market. As a new industry standard, SDC aims to create value for shareholders, partners, customers and end consumers all seeking to reduce single-use plastics with new products that outperform and disrupt the established alternative. For more information, please visit www.SoftNDryCorp.com and www.SoftNDry.mx.

Contact Information:

Email: press@SoftNDry.com 

Forward-Looking Statements

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This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.