NEWS RELEASE

Soft N Dry erweitert sein Geschäft mit der Einführung des neuen B2B-Partnerportals ecoFlexCore.com für OEM-Hersteller von Babywindeln in Nord- und Lateinamerika

TORONTO, ON, CANADA & SAYULITA, MÉXICO / April 4^th, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or the “Company”) and its subsidiary Soft N Dry de México, announced today the introduction of its new Business-to-Business (B2B) commercial Partner Portal ecoFlexCore.com for the sale, integration and online support resources for manufacturers of the Company’s proprietary ecoFlex Core materials for baby diapers starting in Canada, the United States and México. 

Following the launch of its successful Beta trial in Q1 2024, the new channel sales portal ecoFlexCore.com or ecoFlexCore.mx, is now ready for commercial rollout and is poised to scale over the balance of 2024. The portal will serve as a streamlined, one-stop-shop, digital resource aimed to facilitate the ordering and production of the Company’s ‘Tree Free’ baby diapers through the use of ecoFlex Core materials.  By introducing manufacturers to a new, proprietary, generation of materials which replaces traditional baby diaper cores made from pulp derived from tree fibres, manufacturers will now be provided with additional support in ‘runability’ testing, ongoing manufacturing, and channel sales enabling manufacturers to market and sell disposable baby diapers with ecoFlex Core to their existing customer base.

Matthew Keddy, CEO of Soft N Dry, said “We are pleased to introduce what we believe to be a first in the North American and Mexican disposable baby diaper market, an online B2B Partner Portal to support our proprietary new baby diaper material, ecoFlex Core, with a platform to now facilitate sales to manufacturers. In an industry that has experienced little evolution over the previous few decades in terms of raw materials, it is our belief that manufacturers will be encouraged to adopt ecoFlex Core as the new standard. Our goal is to continue to produce successful products in the Private Label and OEM baby diaper materials market as we seek to become a new industry standard in price performance and sustainability to the benefit of our commercial customers and their end consumers.”

Ricardo Santana, el Presidente of Soft N Dry de Mexico, said “The marketplace for baby diaper manufacturing is being led by innovations with both our partners in China, and very heavily by trends being set with our partners in Mexico. Mexico serves as a dynamic market for new, proven, sustainable materials in baby diaper manufacturing both as a production hub and end market for these products with a heightened awareness in cost consciousness, performance, and sustainability-oriented consumer purchasing trends.”

Soft N Dry partnered with Moxo Inc. (www.moxo.com) to power the Beta version of its B2B Partner Portal, located at www.ecoFlexCore.com, to ensure dedicated client resources for commercial accounts, which will include in the post Beta version; fully integrated proposals, invoicing, project management, direct messaging and supply chain event notifications to streamline production using ecoFlex Core baby diaper advanced materials. Serving as a dynamic ‘user guide’, ecoFlexCore.com is a one-stop-shop for all information, tools, and sales support a baby diaper manufacturer would need to switch from the decades old use of pulp to the next generation of Tree Free baby diapers, for retailers and consumers seeking a better disposable baby diaper product in each facet of quality, competitive pricing, and proven sustainability benefits.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian advance materials company operating globally in the $60 billion disposable baby diaper market. With its proprietary ecoFlex Core technology, commercial retail and manufacturing customers in North and Latin America benefit from higher product performance and sustainability outcomes than currently available tree-pulp based materials widely used on the market. As a new industry standard, SDC aims to create value for shareholders, partners, customers and end consumers all seeking to reduce single-use plastics with new products that outperform and disrupt the established alternative. For more information, please visit www.SoftNDryCorp.com and www.SoftNDry.mx. For diaper manufacturers please visit www.ecoFlexCore.com or www.ecoFlexCore.mx for more product information.

Contact Information:

Email: press@softndrycorp.com 

Forward-Looking Statements

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This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.