PRESSEMITTEILUNG

Soft N Dry Tree Free Diapers Now in European Markets

TORONTO, KANADA & SAN DIEGO, KALIFORNIEN /6. August 2024 – Soft N Dry Diapers Corp. („Soft N Dry“ oder „SDC“) gab heute bekannt, dass ihre innovativen Tree Free-Windeln jetzt in Kalifornien über ihren White-Label-Kunden ecoSoft Diapers & Materials LLC erhältlich sind. Die neuen ecoSoft Die Marke ist für den Verkauf durch Einzelhändler konzipiert, die ihren Kunden eine hochwertige, baumfreie und umweltfreundliche Alternative für Babywindelprodukte anbieten möchten.

Die Einwegwindeln der Marke ecoSoft zeichnen sich durch ihre außergewöhnliche Weichheit und Trockenheit aus und reduzieren die Umweltbelastung erheblich, da keine Baumfasern verwendet werden. Jährlich werden weltweit schätzungsweise 10 Millionen Bäume für die Herstellung von Einwegwindeln für Babys verwendet. Der Eintritt von ecoSoft in den kalifornischen Markt, der sich rühmt Mit einer Bevölkerung von über 39 Millionen Menschen und einer der größten Volkswirtschaften der Welt stellt Kalifornien einen bedeutenden Meilenstein dar. Kalifornien setzt bei Ökoprodukten für Verbraucher oft Trends und beeinflusst damit die landesweiten Standards der Branche im Einzelhandel.



„Wir sind begeistert von der Einführung der Marke ecoSoft durch unsere White-Label-Partner in Kalifornien, einem Bundesstaat, der für seine Vorreiterrolle bei umweltfreundlichen Initiativen und zukunftsorientierten Verbrauchern bekannt ist. Die Gewinnung von Marktanteilen und Aufmerksamkeit in der neuen Kategorie ‚TreeFree Diaper‘ ist entscheidend. für Soft N Dry, da wir weiterhin innovativ sind und das Segment anführen, das einen 60 Milliarden Dollar schweren Markt für Einwegwindeln umfasst", erklärte Matthew Keddy, CEO von Soft N Dry. "Unsere fortschrittlichen Materialien bieten nicht nur verbesserte Trockenheit und Komfort für Babys, sondern auch kostengünstige Einsparungen für Eltern. Wir hoffen, dass die kalifornischen Gesetzgeber dem Beispiel ihrer EU-Kollegen folgen und Maßnahmen einführen, um auch Bäume aus Babywindeln zu entfernen, mit einer ähnlichen kalifornischen Version der kürzlich angekündigten Deforestation-Free Regulation (EUDR), die am 1. Januar in Kraft tritt.^st, 2025, in Europa.“

For media use: Soft N Dry private/white label Tree Free eco-friendly diapers brand ecoSoft available to retailers.

Ricardo Santana, Chairman of ecoSoft, added, "Meeting the growing needs of consumers in California with superior baby diapers that advance the eco agenda while saving households money is a top priority for ecoSoft. Our diapers are designed and manufactured in Mexico in partnership with Soft N Dry, ensuring high quality and sustainability. Additionally, starting today, we are excited to offer ecoSoft diapers to national retailers in Mexico."

The new ecoSoft baby diapers are available through supporting retailers on their online eCommerce websites, offering convenience and accessibility to eco-conscious parents across California and beyond.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian company specializing in tree-free advanced materials within the $60 billion global disposable baby diaper market. Utilizing its proprietary ecoFlex Core technology, SDC delivers superior product performance and sustainability to commercial manufacturing and retail customers across North and Latin America, and now Europe, outperforming traditional tree-pulp based materials. For more information, visit: www.SoftNDryCorp.com or www.ecoSoftDiapers.com.

Contact Information:

o Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. + 1 800 310 4614 for Media and + 1 800 265 0643 for Investor Relations in North America – press@softndrycorp.com

o Soft N Dry UK - Medius House, 2 Sheraton Street, Soho, London W1F 8BH – Tel. + 44 20 7660 1534 - press@softndryeu.com

o ecoSoft Diapers - 1626 Sweetwater Road, National City, CA 91950, USA for Sales – Tel. + 1 619 638 4161 or Av 16 De Septiembre 3153 Bod - 2 Col. Gavilondo, Tijuana, BC, 22044 Mexico – Tel. + 52 664 373 3219 – sales@ecoSoftDiapers.com

Forward-Looking Statements

Cautionary Note Regarding Forward-Looking Statements

This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.

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