NEWS RELEASE
Soft N Dry Tree Free Diapers Now in European Markets
New Soft N Dry White Label Customer Offers ecoSoft Brand as Environmentally Friendly, High-Performance Baby Diaper with Cost Savings to California Consumers.
TORONTO, CANADA & SAN DIEGO, CALIFORNIA / August 6, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") announced today that their innovative Tree Free diapers are now available in California through their white label customer, ecoSoft Diapers & Materials LLC. The new ecoSoft brand is designed for sale by retailers looking to offer their consumers a superior, tree free eco-friendly alternative in baby diaper products.
ecoSoft disposable diapers brand stands out for its exceptional softness and dryness, significantly reducing environmental impact by eliminating the use of tree fiber. Annually, an estimated 10 million trees are used globally to manufacture disposable baby diapers. ecoSoft’s entry into the California market, which boasts a population of over 39 million people and one of the world's largest economies, marks a significant milestone. California often sets trends in consumer eco products, influencing nationwide industry retail standards.
"We are thrilled with our white label partners’ launch of their ecoSoft brand in California, a state known for its leadership in eco-friendly initiatives and forward-looking consumers. Capturing market share and mindshare in the new 'TreeFree Diaper' category is crucial for Soft N Dry as we continue to innovate and lead the segment encompassing a $60 billion disposable baby diaper market," stated Matthew Keddy, CEO of Soft N Dry. "Our advanced materials not only offer improved dryness and comfort for babies but also deliver cost savings for parents. We hope that California legislators will follow the leadership of their EU counterparts and introduce measures to also remove trees from baby diapers with a similar California version of the recently announced Deforestation-Free Regulation (EUDR), effective Jan 1st, 2025, in Europe."
For media use: Soft N Dry private/white label Tree Free eco-friendly diapers brand ecoSoft available to retailers.
Ricardo Santana, Chairman of ecoSoft, added, "Meeting the growing needs of consumers in California with superior baby diapers that advance the eco agenda while saving households money is a top priority for ecoSoft. Our diapers are designed and manufactured in Mexico in partnership with Soft N Dry, ensuring high quality and sustainability. Additionally, starting today, we are excited to offer ecoSoft diapers to national retailers in Mexico."
The new ecoSoft baby diapers are available through supporting retailers on their online eCommerce websites, offering convenience and accessibility to eco-conscious parents across California and beyond.
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. (SDC) is a Canadian company specializing in tree-free advanced materials within the $60 billion global disposable baby diaper market. Utilizing its proprietary ecoFlex Core technology, SDC delivers superior product performance and sustainability to commercial manufacturing and retail customers across North and Latin America, and now Europe, outperforming traditional tree-pulp based materials. For more information, visit: www.SoftNDryCorp.com or www.ecoSoftDiapers.com.
Contact Information:
o Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. + 1 800 310 4614 for Media and + 1 800 265 0643 for Investor Relations in North America – press@softndrycorp.com
o Soft N Dry UK - Medius House, 2 Sheraton Street, Soho, London W1F 8BH – Tel. + 44 20 7660 1534 - press@softndryeu.com
o ecoSoft Diapers - 1626 Sweetwater Road, National City, CA 91950, USA for Sales – Tel. + 1 619 638 4161 or Av 16 De Septiembre 3153 Bod - 2 Col. Gavilondo, Tijuana, BC, 22044 Mexico – Tel. + 52 664 373 3219 – sales@ecoSoftDiapers.com
Forward-Looking Statements
Cautionary Note Regarding Forward-Looking Statements
This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.
SOURCE: Soft N Dry Diapers Corp.
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