Retail Consumer Connection Program
TreeFree Diaper™ with ecoLiite Core™ for retail private brands and OEM manufacturers on a plug and play basis.
Empowering Retailers to Lead in the TreeFree Diaper™ Market
Soft N Dry is proud to introduce the Retail Consumer Connection Program (RCCP), specifically designed for national supermarket, hyper-market and pharmacy retailers looking to align their private label or house brand diapers with the growing demand for sustainable baby products.
Powered by our ecoLiite Core™ technology, the TreeFree Diaper™ offers a cost-effective and environmentally responsible alternative to traditional tree-pulp-based diapers, ensuring your brand is at the forefront of the sustainability movement.
Sustainability in the Household Has Finally Reached Baby Diapers!
Sustainability has become a key priority for households in America, with families actively seeking eco-friendly options for everything from food packaging to cleaning products. However, the one major category that has lagged behind is disposable baby diapers - until now.
Retailers who offer TreeFree Diaper™ with ecoLiite Core™ can meet this demand head-on, positioning themselves as leaders in sustainability while providing families with a solution that is better for their babies and the planet. By embracing these innovative, tree-free diapers, retailers not only capture a share of this growing market but also align themselves with consumer values, demonstrating a genuine commitment to addressing climate change.
ADVANTAgES OF OUR RCCP
1. Flexible Private Label Solutions
Whether you want finished, ready-to-stock diapers with TreeFree Diaper™ branding or prefer to maintain your own brand packaging, we offer flexible options. Soft N Dry can either supply finished goods directly or collaborate with your OEM partners to deliver ecoLiite Core™ technology as part of your current diaper manufacturing process.
ADVANTAgES OF OUR RCCP
2. Consumer Demand for Sustainability
Retailers offering TreeFree Diaper™ with ecoLiite Core™ can meet this demand, but can also gain new market share potential while standing out with a commitment to environmental responsibility. By offering this tree-free, sustainable alternative, retailers not only tap into a booming market but also align with consumer values, showcasing their dedication to a healthier planet for future generations.
ADVANTAgES OF OUR RCCP
3. Seamless OEM Integration
Already working with an OEM diaper provider? No problem! Soft N Dry’s RCCP allows retailers to leverage their existing supply agreements. Simply contact your current OEM provider, and we will work with them to integrate ecoLiite Core™ technology into your private label diapers with minimal disruption.
ADVANTAgES OF OUR RCCP
4. Cost-Effective Sustainability
Going green doesn't have to cost more. With ecoLiite Core™, we provide a high-performance, cost-efficient alternative to traditional materials, ensuring your diapers meet both environmental and economic goals. Your customers will appreciate the superior quality and sustainability, and you’ll appreciate the bottom-line benefits.
ADVANTAgES OF OUR RCCP
5. EU Deforestation-Free Regulation Compliance
With the EU Deforestation-Free Regulation set to take effect in the coming months, retailers must ensure their products meet strict standards for sustainability. ecoLiite Core™ is 100% tree-free, ensuring your private label diapers comply with EU Deforestation-Free Regulation and reduce your environmental impact.
I want my TreeFree Diaper™!
Soft N Dry has been featured in over 1,500 media outlets in America. Connect with us to get TreeFree Diaper™.