Our mission
Soft N Dry Diapers Corp. is at the forefront of a significant shift in the global disposable baby diaper market. Our innovative ecoLiite CoreTM technology, combined with a strong commitment to sustainability, positions us uniquely to capture market share in a rapidly evolving industry. You have the opportunity to be part of a company that is not only poised for growth but also dedicated to making a positive environmental impact.
OUR VALUE PROPOSITION
Innovation at the Core
Our proprietary ecoLiite CoreTM technology is the centerpiece of our product offering. Unlike traditional diapers that rely on tree fiber, our technology utilizes advanced synthetic materials to provide superior absorbency and moisture-wicking properties. This breakthrough innovation addresses several key industry challenges:
- Enhanced Performance: Our diapers offer up to 50% longer-lasting absorbency compared to traditional products, reducing the frequency of diaper changes and enhancing convenience for parents.
- Environmental Sustainability: By eliminating the need for tree fiber, our products help preserve forests and reduce landfill waste, aligning with the growing consumer demand for eco-friendly products.
- Cost Efficiency: The use of advanced synthetic materials allows us to maintain a scalable and consistent supply chain, reducing production costs and enabling competitive pricing.
Addressing Environmental Concerns
Traditional disposable diapers are a significant contributor to deforestation and landfill waste. Each year, millions of trees are cut down to produce diapers, and billions of used diapers end up in landfills, taking centuries to decompose. Soft N Dry’s ecoLiite CoreTM technology addresses these issues by providing a sustainable alternative that does not rely on tree fiber.
International Sales Growth
Soft N Dry is actively expanding its presence across North America, Central America, Europe and the UK. This is part of a strategic effort to tap into regions with high growth and are strong markets for sustainable products.
Europe
Soft N Dry Europe brings our TreeFree DiaperTM and ecoLiite CoreTM technology to the first market globally to bring about new legislation (EUDR) that addresses tree fibre use in disposable baby diapers.
United Kingdom
We have commenced sales and marketing operations in the UK, leveraging robust potential partnerships and local retail networks. This expansion allows us to reach eco-conscious consumers who value both sustainability and high performance from their local retailers.
Latin America
Soft N Dry has been operating in Mexico as a manufacturing hub and domestic market for our products, and has recently expanded distribution capabilities in Brazil with product sales and marketing.
Future Markets
We are continuously exploring opportunities to enter new markets and expand our global footprint. Our strategic approach ensures that we are well-positioned to capitalize on emerging trends and consumer preferences.
Sustainability & Market Potential
The global disposable baby diaper market is valued at approximately $85.2 billion, with a projected annual growth rate of 6.38%. This market has been dominated by major players like Pampers and Huggies, who primarily use tree fiber in their products. As environmental awareness increases, consumers are seeking alternatives that do not compromise on performance or sustainability.
Capturing Market Potential
Our innovative approach positions us to capture market share from established brands that have been slow to adopt sustainable practices. By offering a superior product that meets the growing demand for eco-friendly solutions, we have the potential to disrupt the market and attract a loyal customer base.
News Releases
Soft N Dry TreeFree Diaper Appoints Former Walmart Buyer to Head U.S. Channel Sales
December 2, 2024 – Soft N Dry Diapers Corp.™ ("Soft N Dry" or "SDC") and Soft N Dry de México, a global innovator in tree-free disposable baby diapers, is pleased to announce the appointment of Julia Turley as Head of Mass Channel/Channel Sales for the United States and Mexico. Julia will lead the company’s Retail Consumer Connection Program (Connection Program), designed to help mass retailers seamlessly integrate sustainable TreeFree Diaper™ products into their own private label lines. more
Soft N Dry TreeFree Diaper Adds Dr. Tanja Hacker to Board of Advisors
November 25, 2024 – Soft N Dry Diapers Corp.™ ("Soft N Dry" or "SDC"), a global leader in tree-free disposable diaper technology, is pleased to announce the appointment of Dr. Tanja Hacker to its Board of Advisors. With extensive experience in retail strategy and sustainability throughout Europe, Dr. Hacker brings unparalleled expertise in driving growth through retail private label innovation, supply chain optimization and sustainability. more
Soft N Dry TreeFree Diaper™ New econoLiite Core™ for Discount Retail
October 28, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), a category leader in tree-free disposable baby diaper technologies, today announces the launch of its new econoLiite Core™, a sustainable, EUDR complaint, high-performance diaper core designed specifically for Discount retail private label diapers in Europe and the UK to ship in beginning of 2025. more
Soft N Dry’s TreeFree Diaper Retail Consumer Connection Programme
October 8, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), the leading innovator in tree-free disposable baby diapers, today announces the launch of its ‘Retail Consumer Connection Programme’ (RCCP) across Europe. This new programme supports retailers to stock new TreeFree Diaper™ and respond to rising consumer demand, heightened awareness around sustainability reporting requirements, and the start of new EU Deforestation-Free Regulation (EUDR) era. more
Soft N Dry TreeFree DiaperTM Now With ecoLiite CoreTM
September 17, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), the leading innovator in tree-free disposable baby diapers, announced today the launch of its most advanced diaper core technology to date: the ecoLiite Core™. Designed to replace the company's first generation ecoFlex line, the new ecoLiite Core™ offers superior performance and sustainability for OEMs and retailer own brands, with a focus on compliance and reporting with the new EU Deforestation-Free Regulation (EUDR). more
Soft N Dry Tree Free Diapers Adds Jim Daly to Growing Global Advisory Board
September 3, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), the pioneer tree-free disposable baby diapers, today announces the addition of private label retail specialist Jim Daly as a Strategic Advisor and a new member of the company's increasingly global Board of Advisors, effective immediately. more
Soft N Dry Tree Free Diapers Adds Robert Sjöström to Board of Advisors
August 27, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC"), a leading innovator in tree-free disposable baby diapers, is pleased to announce the addition of Robert Sjöström as Strategic Advisor and a new member of the company’s Board of Advisors, effective immediately. more
California Tree Free Diapers Era Begins; Soft N Dry Introduces New ecoSoft Brand
August 6, 2024 – Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") announced today that their innovative Tree Free diapers are now available in California through their white label customer, ecoSoft Diapers & Materials LLC. The new ecoSoft brand is designed for sale by retailers looking to offer their consumers a superior, tree free eco-friendly alternative in baby diaper products. Read More
Soft N Dry Tree Free Diapers Now in European Markets
July 16, 2024 /PRNewswire/ -- Soft N Dry Diapers Corp. announces the launch of their Tree Free disposable baby diapers in Europe, with sales and distribution in France, Germany, and the UK on a white label basis for retailers. Soft N Dry is market-ready at scale for customers and complies with the EU Deforestation-Free Regulation (EUDR) era, which ensures disposable baby diapers sold in the EU do not cause deforestation. Read More
Soft N Dry’s Tree Free Diaper Reaches 440 Million in Media Exposure
June 27, 2024 /PRNewswire/ Soft N Dry and its subsidiary Soft N Dry de México, is proud to announce reaching a combined audience of 440 million, from the press releases on May 29th and June 18th, 2024, following recent expansions into Brazil and Argentina, were featured by 1,083 established media outlets in the last 30-days. Read More
Soft N Dry Launches New Tree Free Baby Diapers in Argentina
June 18, 2024 /PRNewswire/ Soft N Dry and its subsidiary Soft N Dry de México, announced today that it has commenced sales and marketing for distribution of its Tree Free disposable baby diapers in Argentina, marking a significant milestone as it expands into a key Latin American market renowned for its growing consumer demand for sustainable products. Read More
Join our mission
Soft N Dry Diapers Corp. (SDC) is a Canadian company with operations in the United States and Mexico. Our mission is to innovate a new category of baby diapers that combines superior technology with exceptional sustainability for our customers and end consumers.
View the article Read about our achievements in the December issue of Nonwovens Industry magazine, where SDC was highlighted in the 2023 'Year in Review.' Additionally, check out our coverage in the November 2023 edition of the UK-based Sustainable Nonwovens Magazine. View the article
Subscribe to Our News Releases
- Email: investor@softndrycorp.com
- Phone: + 1 (800) 265-0643
- Hours: Monday to Friday, 9 AM - 5 PM (EST)
Our Commitment
At Soft N Dry Diapers Corp., we understand that investing involves risks and uncertainties. Our commitment is to provide transparent and accurate information to our investors, ensuring that you have a clear understanding of our business and growth strategy. Here are some key factors that highlight our commitment to delivering value to our shareholders:
- Proven Technology: Our ecoLiite CoreTM technology has been validated by leading industry experts and third-party engineering teams. This validation underscores the reliability and performance of our products, providing a strong foundation for growth.
- Scalable Business Model: Our production processes are designed to be scalable, allowing us to efficiently increase output as demand grows. This scalability is crucial for meeting the needs of a global market.
- Strategic Partnerships: We have established key partnerships with manufacturers, retailers, and eCommerce platforms to ensure broad market access and distribution. These partnerships are critical for driving sales and expanding our market presence.
- Financial Projections: Based on current market trends and our strategic initiatives, we project substantial revenue growth over the next five years. While these projections are based on reasonable assumptions, we recognize that actual results may vary due to various factors.
Growth
Risk Management
We are acutely aware of the risks inherent in the global market. Our risk management strategies include:
- Market Analysis: Continuously monitoring market trends and consumer preferences to stay ahead of the competition.
- Regulatory Compliance: Ensuring that our products meet all regulatory standards in the markets we operate.
- Supply Chain Resilience: Building a robust supply chain to mitigate risks related to raw material availability and production disruptions.
Our Potential
The potential for Soft N Dry Diapers Corp. extends beyond our current markets and product offerings. As we continue to innovate and expand, we see numerous opportunities for growth:
- New Product Lines: Leveraging our ecoLiite CoreTM technology to develop new products in the baby care and broader consumer goods markets.
- Geographic Expansion: Entering new international markets where there is a strong demand for sustainable products.
- Partnerships and Collaborations: Forming strategic alliances with global retailers and manufacturers to enhance our market reach and brand recognition.
Join Us
Investing in Soft N Dry Diapers Corp. is more than just a financial decision; it is a commitment to supporting innovation and sustainability. Our mission to provide high-quality, eco-friendly baby diapers aligns with the growing consumer demand for products that are good for both the planet and the wallet. We invite you to join us on this exciting journey as we work towards creating a better future for our children and the world they will inherit. Together, we can drive positive change in the baby care industry and achieve significant returns on investment.