NEWS RELEASE

Soft N Dry Announces First Major Private Label Contract with National Baby Care Customer in México

TORONTO, ON, CANADA & TIJUANA, MÉXICO / November 20, 2023 – Soft N Dry Diapers Corp. (Soft N Dry) has announced today it entered into definitive agreement with Tijuana-based ecoSuave Pañales de México (translation ecoSoft diapers) to utilize its ecoFlex Core baby diaper technology for its new line of eco baby diapers. Under the terms of the agreement, ecoSuave will take delivery of four million Soft N Dry diapers with ecoFlex Core in the first part of 2024 and will brand the diapers domestically for the Mexican market under their brand ecoSuave.

Matthew Keddy, CEO of Soft N Dry, said “As Soft N Dry enters full commercialization we are delighted to announce our first major private label contract. Our partnership with ecoSuave marks a new era in our industry where product innovation delivers greater performance and value to end consumers and what matters most to their babies. With this new sales agreement, we are poised to further roll-out our ecoFlex Core™ technology for private label with grocery stores, pharmacies and online stores, new and existing baby diaper Brands looking for a diaper core technology advantage, and OEM diaper contract manufactures in key international markets throughout the Americas and Canada. This is a great start to our commercial rollout and we believe 2024 will be a transformative year.” 

Ricardo S. Serrano, ecoSuave Pañales de México Presidente said, “Our mission at ecoSuave is to be México's most cutting-edge eco-diaper with a new generation of technology and dryness that outperforms the standard tree-pulp baby diaper core. By partnering with Soft N Dry we secure a competitive advantage in the market for our new line of baby diapers that utilize ecoFlex Core™ technology so that moms and dads simply get a better performing baby diaper that is softer, dryer and costs less than other premium diapers on the market. With a population of 127 million, México is a hub and spoke market. We provide our new partner Soft N Dry with a dynamic domestic market, combined with a manufacturing prowess to expand north into the United States and further south throughout the Americas.”

About ecoSuave Pañales de México

ecoSuave Pañales de México is a new baby diaper brand founded by a team of executives with decades of experience in México. Our mission is to deliver a new generation of eco diaper that rewrites the rules and says that sustainable can be softer, it can cost consumers less and it can outperform the tree-fibre core technology developed for baby diapers in the 1970s that has changed very little to the benefit of consumers or the environment. Please see us at www.ecoSuave.mx.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian advance materials company operating globally in the $60 billion disposable baby diaper market. With its proprietary ecoFlex Core technology, commercial retail and manufacturing customers in North and Latin America benefit from higher product performance and sustainability outcomes than currently available tree-pulp based materials widely used on the market. As a new industry standard, SDC aims to create value for shareholders, partners, customers and end consumers all seeking to reduce single-use plastics with new products that outperform and disrupt the established alternative.  For more information, please visit www.SoftNDryCorp.com and www.SoftNDry.mx.

Contact Information:

Email: press@SoftNDry.com 

Forward-Looking Statements

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SOURCE: Soft N Dry Diapers Corp.