NEWS RELEASE

Soft N Dry Announces the Addition of Paul Musson to its Board of Advisors

TORONTO, ON, CANADA / October 23, 2023 – Soft N Dry Diapers Corp. (Soft N Dry) is pleased to announce the appointment of Paul Musson, a proven growth and value investor to the Company’s Board of Advisors for a one-year term, which began on September 25th, 2023.

Paul Musson is an Investment Consultant and is President of his own firm; Paddington Capital Management Incorporated. He has over 30 years of investment industry experience starting in the 1990s with Wood Gundy and then CIBC World Markets. Paul then moved over to the asset management side and spent 23 years with Mackenzie Investments where he was team-lead of the Ivy Funds. There he managed a team of 9 investment professionals managing upwards of $15 billion. Paul and his team invested in global and domestic equities with a focus on high quality businesses that demonstrated a desire and the ability to continuously reinvest in their business to help ensure long-term success. Paul is a CFA Charterholder and in 2011 was named the Morningstar Foreign Equity Fund Manager of the Year.

Mathew Keddy, Soft N Dry CEO, said, “We are delighted to welcome Paul Musson as a strategic advisor. We are proud that someone who earned a reputation as one of Canada’s best value investors known for a highly disciplined approach to investing in some of the world's best and biggest consumer products companies has joined our team. Paul will bring welcome expertise in the capital markets and share his insights about running effective and profitable companies that will complement our outstanding team of officers, board members and advisors.”

Paul Musson said, “As I pursue new opportunities, I am pleased to have the chance to be involved with a company that has the potential to be a significant new consumer product brand. I look forward to working with the accomplished team Mathew has assembled.”

The Company is also welcoming the addition of Rev. Dr. K. Bill Dost to its Board of Advisors. Bill is the Group CEO of London, UK, and Toronto, Ontario-based DND Finance. Bill got his start in the Asset Finance field over 25-years ago and in 2000 in Canada, he started what would become DND Finance. He has served on several Boards including; The Finance and Leasing Association, The Canadian Finance and Leasing Association, Chair of the Asset Finance Professionals Association (AF-PA), The Leasing Foundation and President of the Toronto Chapter of the Entrepreneurs Organization where he was appointed to the Canadian Regional Council, Global Governance Committee and Global Membership Committee. Among other degrees Bill holds a Doctorate of Theology, an MBA in Human Resource Management and a Chartered Director through The Directors College in conjunction with the DeGroote School of Business at McMaster University.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian advance materials company operating globally in the $60 billion disposable baby diaper market. With its proprietary ecoFlex Core technology, commercial retail and manufacturing customers in North and Latin America benefit from higher product performance and sustainability outcomes than currently available tree-pulp based materials widely used on the market. As a new industry standard, SDC aims to create value for shareholders, partners, customers and end consumers all seeking to reduce single-use plastics with new products that outperform and disrupt the established alternative.  For more information, please visit www.SoftNDryCorp.com and www.SoftNDry.mx.

Contact Information:

Email: press@SoftNDry.com 

Forward-Looking Statements

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This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.