NEWS RELEASE

Soft N Dry’s Tree Free Diaper Reaches 440 Million in Media Exposure 

TORONTO, CANADA & PUERTO VALLARTA, MÉXICO & BUENOS AIRES, ARGENTINA / June 27, 2024  /PRNewswire/ Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") and its subsidiary Soft N Dry de México, is proud to announce the far-reaching global success of their Tree Free disposable baby diapers across global media outlets, emphasizing the interest and growing demand for sustainable new products. Reaching a combined audience of 440 million, the press releases on May 29^th and June 18^th, 2024, following recent expansions into Brazil and Argentina, were featured by 1,083 established media outlets in the last 30-days across Canada, the United States, Mexico, Brazil, Argentina, and throughout Latin America.

International Expansion and Sustainability Focus

Soft N Dry’s entry into Brazil and Argentina underscores its commitment to sustainability and high-performance baby care products. The company’s proprietary ecoFlex Core technology, which eliminates the need for cellulosic tree fibers in diapers, has resonated strongly with environmentally conscious consumers in both markets. This innovation not only conserves natural resources but also offers superior absorbency and cost-efficiency, making eco-friendly options more accessible and affordable.

Market Impact and Consumer Demand

Matthew Keddy, CEO of Soft N Dry, stated, “The response to our Tree Free disposable baby diapers has been phenomenal, validating our belief that consumers in North, Central and South America are ready for sustainable alternatives that do not compromise on quality or affordability. The widespread media coverage and consumer interest indicate significant retail demand for our products, paving the way for further growth and innovation in the disposable baby diaper market.”



For media use: Soft N Dry private/white label Tree Free eco-friendly diapers with ecoFlex Core technology for retailers.

Leadership Perspective

Ricardo Santana, President of Soft N Dry de México, commented, “We are thrilled with the success we have achieved with our team in Latin America, thus far. The upcoming launch of the new ecoSuave baby diapers brand with retailers in México in the weeks ahead, powered by ecoFlex Core technology from Soft N Dry, will build on this media and consumer momentum, meeting the growing demand for sustainable, high-quality baby care products.”

Company Vision and Future Prospects

Soft N Dry’s mission to reduce the environmental impact of disposable baby diapers while providing top-tier performance continues to drive its expansion strategy. The company is poised to leverage this momentum to introduce its ecoFlex Core technology to new markets, reinforcing its position as a leader in sustainable baby care solutions.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian company specializing in advanced materials within the $60 billion global disposable baby diaper market. Utilizing its proprietary ecoFlex Core technology, SDC delivers superior product performance and sustainability to commercial manufacturing and retail customers across North and Latin America, outperforming traditional tree-pulp based materials. For more information, visit: www.SoftNDryCorp.com.

Contact Information:

o  Soft N Dry Diapers Corp. ( Canada ) - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. +1 1 800 310 4614 – press@softndrycorp.com

o  Soft N Dry Argentina - Avenida Del Libertador 1000 Vicente López, B1638BEV Buenos Aires, Argentina - Tel. +54 11 1234 5678 – prensa@softndry.com.ar

o Soft N Dry Brazil - Avenida Paulista 1374, 12 Floor, Bela Vista, São Paulo, Brazil 01310-100 - Tel. +55 11 3280 0955 – imprensa@softndry.com.br

o  Soft N Dry de México - Insurgentes 108, Zona Romántica, Emiliano Zapata, 48380 Puerto Vallarta, Jalisco, México – Tel. +52 55 4169 6227 – prensa@softndry.mx

Forward-Looking Statements

Cautionary Note Regarding Forward-Looking Statements

This press release includes certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities laws. All statements in this news release, other than statements of historical facts, including statements regarding future estimates, plans, objectives, timing, assumptions or expectations of future performance, including the terms and conditions of the Proposed Transaction and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "anticipates", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the date of this press release, including that the terms and conditions of the Proposed Transaction will be as anticipated by management and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will be as anticipated by management. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Corporation to be materially different from those expressed or implied by such forward-looking statements or forward-looking information. Important factors that may cause actual results to vary, include, without limitation, that the terms and conditions of the Proposed Transaction will not be as anticipated by management or will not close at all; the terms and conditions of the Proposed Financing will not be as anticipated by management or will not close at all; and future developments and the business and operations of the "Resulting Issuer" after the Proposed Transaction will not be as anticipated by management. Although management of the Corporation has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Corporation does not undertake to update any forward-looking statement, forward-looking information or financial out-look that are incorporated by reference herein, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.